In the publicnews events ,network is playing a more and more important role of social supervision .Recently ,from Shaanxi province installs inspect bureau director Yang Dacai to the Hubei province Macheng municipal Party committee secretary Yang Yao ,in some hot news event, when things are at the time of the first appeared in official Internet real-name micro-blog ,or open ,or holding a micro-blog interviews ,to hundreds of millions of Internet users .
This has attracted wide attention ,but finally come to draw is not good situation .The first time online cited concern Yanan 8 · 26 accident scene smiling Yang Dacai ,by netizen exposure much watch , smile , scandal rapid fermentation ,Yang Dacai himself has thus been derided as a cousin .
It is beyond all expectations ,the questioned director soon opened the network real-name micro-blog ,gained more than 1.2 followers .Not only such ,he chose in the teeth of the storm ,as users face micro interviews .
In late August 29th 9 to nine thirty ,abercrombie
,may be Yang Dacai most intensive harvesting problem of half an hour .The netizen puts forward 6096 problems ,to the director commentary is up to 23780 bar .
In the interview, Yang Dacai confessed that did not think of online public opinion to develop so fast , let the majority of users of such concern ,so only by micro-blog with friends for a communication ,hollister outlet
But the official response to negative information so fast ,or make a netizen surprised . Ask the director Yang ,you this micro interviews are sincere ?In the show? Netizen very dark pretty.
ask . I think today and netizen undertake a communication ,express my apology .But because have been busy dealing with accidents ,now just sit here .I for being late,hollister
. Yang Dacai to win a lot of authorized users .
You will open to the public apology micro-blog to clarify ,or a good officer .Challenged by the officials came to the public a clear ,hollister
,is a delectable thing . Netizen dragon fist .
In September 3rd, Hubei City Shun Town 3000 students back desk school events initiating the society to pay attention to .For online overwhelming question ,Macheng municipal Party committee secretary Yang Yao reaction and Yang Dacai is quite similar .
In September 8th he opened the real-name micro-blog ,hollister sale
,and in the early morning of 9 issued a written response .He said ,the city government will resolve within 3 months whole town middle and primary school desk problem .
After the incident ,gossip or rumours spread faster than the truth sometimes .The government only at the time of the first release information to stop rumors . Zhongshan University School of communication and design, Assistant Dean Professor Zhang Zhian analysis , 24 hours of gold principle is the traditional media times standard ,in recent years, some local governments have introduced a crisis after the events of an hour gold principle .
What ,people.com.cn opinion monitoring room study found ,now a lot of information within 4 hours will be fermented for public events, if the government does not respond in a timely manner ,then tell nobody listened to .
No matter how Yang Dacai answers the question, this is a very good place to start .Later officials ,hollister online
,all should carry on the crisis public relations . Netizen Sichuan .Incomplete answer brings new challenge in Yang Dacai only 30 minutes of interviews ,abercrombie paris
,Yang Dacai answered 12 questions .
Officials micro interviews , half an hour too long or short? Zhang Zhian said : as far as I know ,micro interviews, usually in the 60 ~ 90 minutes .United Nations Secretary-General Ban Ki-moon to China ,and it is also more than half an hour of interview .
As government departments and officials ,if hope and the old people has certain words to communicate,hollister
, a half hour or too short .Because basically answer some questions . Yang Dacai multiple micro-blog ,repeatedly to the families of the victims wholeheartedly apology ,explaining why laugh ,and users are not appreciated ,comments are one-sided criticism ,hollister
Sorry no use ,you say that ten watch what is going on . Netizen approach Qisheng said .About watches ,Yang Dacai claimed the 10 years bought 5 watches ,the most expensive value 35000 yuan ,already to the discipline inspection and supervision departments to make a report .
But netizens questioned still sound . Ask : why don most simple way ,the watch and receipt to display ,and the other 6 Watches sources explain,hollister
? I hope you will face problems of interpretation, don you keep asking ,so you do not feel better .
Netizen little bad 0909 . .To wear watches is questioned ,Yang remote written responded by saying , this is my 6 years ago to buy a Longines electronic quartz table ,the value that the investigated immediately .
If have other need to understand the problem ,can be directly with the Macheng Office of the municipal Party committee and I contact .My name is email@example.com
. But the Internet search found Yang .
Not a watch ,so that his micro-blog clarification is evade the crucial point .In 5 days, the party secretary has harvested 8586 followers, thousands of netizens comments still mainly negatively ,hollister
The two officials and netizen micro-blog warfare ,is finally who wins and who loses ?Yang Dacai a micro-blog is thank you very much for the netizen and criticism .This is the substance of the end ,but it gained a netizen criticism ,may be the most to a proper extent footnote .
In micro-blog streaking pressure ,has also been the official notice in crisis .Yang Dacai ,Yang . The two first contact micro officials have closed ,others to send private message function .
On micro-blog does not mean to solve the problem why hot spot event officials micro-blog ,many do not watch ? As the two hot events ,officials have not disclosed to clarify the truth of the matter .
They just by micro-blog expressed a little kindness ,dodge about ,hollister outlet
,but simple apology cannot solve the problem . Zhang Zhian says ,hollister canada
.His analysis, micro interviews have the advantage of being very strong interactive and timely, make the most of the public can instantly see the scene ,hollister france
,but the drawback is that problem is selective .
I asked 100 questions ,the official can choose only answer 10 or two or three ,and you can even choose the most advantageous to oneself ,the best answer answer . Whether it is a news conference ,the government announced or micro-blog ,hollister uk
,key does not lie in the form ,but no maximum provides all the facts and truth ,hollister canada
,eliminate the populace .
Zhang Zhian says .He cited the United States government information publicity as an example .The United States embassy officials such as day subsidy standard ,according to each city price level to provide open ,written very clearly .
Every government reception amount ,specifications are open ,if spending beyond ,government officials except under questioning ,to step down ,hollister france
. In the face of Yang Dacai ,Yang Yao such a sequence of events ,Zhang Zhian argues ,hollister
,a pressing matter of the moment is to speed up the government information publicity .
Now our country has the decree of government information openness ,hollister uk
,but is not clear specific provisions .China is now in the most active dissemination of information ,public information is often unable to obtain timely response .
Zhang Zhian also points out ,in micro-blog era ,even announced the whole truth ,there will still be a part of the public to continue questioning or criticism . In today diverse opinions on the field since the reform and opening up ,and accumulated a lot of social problems have not been solved thoroughly, the public on the government and officials have local resentment and widespread distrust .
This is reflected especially in the internet . Zhang Zhian analysis ,network public opinion often with irrational ,emotional and moral criticism ,groups echoed the effect the moment of impact, not request the network to the public on an official or government department must have a certain sound .
So even if information is open and transparent ,the majority of people will come to understand and accept ,hollister uk
,but there may be 20% to 30% people still questioned ,as the government and officials must face .
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